The sports world has fully entered crypto. And especially the considered king sport, football. Cryptographic companies have gained visibility within football and teams such as Atlético de Madrid, Fútbol Club Barcelona, Juventus de Turín or Roma have different agreements with platforms linked to the Web3 world. The last to join was Liverpool.
The English team, current Champions League finalist, seems to have reinforced the agreement it already had with Sorare. The French blockchain-based sports company has revolutionized the world of soccer games with its licensed digital sports card sales experience. Now, his association with Liverpool goes further and becomes an exclusive union.
This will allow the club and Sorare to create content and various experiences for the loyal fans of the English team. These are known for singing the 'You'll Never Walk Alone' before the games. Already in 2021 the first agreement between both institutions occurred, which allowed the introduction of Liverpool players on the platform.
Now, the next step has been to include benefits in the agreement. Some like visiting Anfield, Liverpool's stadium; experiences on match days; or personalized video content for those interested. It seems that the Alexander-Arnold, Luis Díaz, Mo Salah or Andy Robertson will be in Sorare for a long time.