South Korea is positioning itself in the metaverse sector, despite its strict crypto regulation, with the expansion of its own virtual reality world: SKT Ifland. The Korean proposal is a metaverse owned by one of the largest telecommunications conglomerates, SK Telecom. After its national premiere, which positioned it as the number 1 leader, Ifland expands worldwide, to more than 49 countries in North America, Asia, Europe, and the Middle East.
SKT wants to make Ifland "the No. 1 social metabus" and to achieve this it will introduce K-pop content, develop content of international interest and constantly strengthen communications. The bet is risky but their objective is very clear: to create a global metaverse, which is why they have added 3 languages: Chinese, Japanese, and English. The Korean metaverse will also be available on Android and iOS, in addition to its online version.
The application will work the same way regardless of the location unless you log in from the Korean nation. In short, there will only be a special configuration for users accessing from Korea, while the rest will run a global configuration. To expand globally, SKT has had to forge international relationships with major telecommunications conglomerates in many of the 49 target countries.
One of the telecommunications companies that have agreed to be part of this initiative is NTT Docomo, the main mobile telecommunications operator in Japan. SKT also seeks partnerships with foreign universities, such as Dong-Ah University of Media and Arts or BSRU, Thailand's leading university with more than 100 years of history. Global brands also appeal to this metaverse, leading to collaborations with partners such as Birger Christensen, a Danish fashion house with more than 150 years of experience.
Do you think that metaverses will replace social networks as a way to interact on the Internet?